Avaliação do nível de maturidade da gestão estratégica da cooperativa de crédito Sicredi União RS/ES

Abstract

In a scenario of intense competition and constant change, strategic management is essential for the sustainability and success of organizations, especially for credit unions that aim to balance economic growth and social impact. This study assessed the level of strategic management maturity of Sicredi União RS/ES, involving 54 participants, and used the Strategic Management Maturity Model™ (SMMM™) as a basis. The model, adapted for this analysis, covers eight dimensions of strategic management and categorizes organizations into five maturity levels. Sicredi União RS/ES was classified as level 4, demonstrating advanced maturity in strategic management. Among the dimensions assessed, Leadership was identified as the most developed, highlighting the ability of managers to influence and direct teams. On the other hand, the Process Improvement dimension showed greater weakness, indicating the need for improvements. The research revealed important challenges for the organization, such as the need for greater coherence between leaders’ discourse and practices, the creation of a transparent and secure communication environment, greater integration of employees in strategic planning, and advances in internal processes to improve efficiency. These aspects point to ways to strengthen strategic management and align organizational practices with market demands. The methodology included a structured questionnaire based on SMMM™, administered via Google Forms, with qualitative analysis, where the results were critically interpreted. This study not only assesses the current performance of the credit union, but also provides valuable insights to improve strategic management, consolidating its competitiveness in the financial sector and reinforcing its social commitment to its members and the community.