Web design na experiência do público-alvo de e-commerces

Abstract

This work presents the analysis of some web pages in the technology and clothing niche, chosen to obtain the target audience for each one, relating the shape and pattern of the general design of the sites to the desired public. Each brand, page or product has, explicitly or implicitly, the target audience of your business. In the case of web domains, the construction of the pages must be consistent with the type of service provided and the desired audience for each company. With the aim of demonstrating through analysis, the target audience and the general profile of certain web pages, describing the design and characteristics of the chosen pages, in order to relate these construction patterns to their audience. In the end, some of the following results were obtained: both the Dell and Columbia Sportswear websites highlight the quality of their products, while the Zattini and Acer websites prioritize the quantity of sales, through promotions and discounts