Rota 66: aplicativo mobile reformulado com base no design centrado no usuário

Abstract

This work presents a structural model for the restructuring of the "Route 66" app, focusing on improving the end user's experience. Through this model, the importance of User-Centered Design is emphasized, considering the crucial role that the user interface plays in user satisfaction and retention in mobile applications. The work also highlights the formation of usability, centered on design principles, in topics of study about user experience, and in the guidelines recommended by interface design experts. The app restructuring model- derived from user-centered practices serves as a guide and reference for assessing the effectiveness and impact of the new interface, whether in terms of ease of use, intuition, or app personalization. The study is segmented into several chapters that respectively address: literature review (Challenges of Mobile Applications; Principles of User-Centered Design; Trajectory of the Route 66 App; Modern User Expectations); data collection and analysis (Analysis of the current interface of the Route 66 app; Proposals and Prototyping for the new interface); contributions of the study; and the final considerations on the results obtained.