Análise do mercado de carnes premium na cidade de Santo Augusto – RS

Abstract

Beef livestock is an important sector in Brazilian agribusiness. Within this sector, premium meat boutiques are becoming increasingly common in large urban centers, offering personalized products and added services related to meat preparation. Demand for premium meats is increasing due to changes in consumer preferences, awareness about food quality and increased purchasing power. However, price is still a factor that affects consumers' purchasing decisions. The aim of the work is to identify consumer preferences for premium meat cuts, evaluate the target audience and consumption of products associated with pre-mium meats. The research will use a descriptive approach, seeking to understand and interpret reality through observation, description and interpretation of phenomena. Information was used from a boutique located in the city of Santo Augusto obtained during the years 2022 and 2023. The results presented through tables and graphs, addressing the variation in consumption and cuts, seasons of consumption, marketing strategies and social networks, in addition to a case study on meat consumption in Santo Augusto. This study is relevant to understanding the premium meat market, its trends and dynamics, contributing to the development of effective strategies for companies in the sector and to the formulation of public policies aligned with consumer demands.