Sistema de gerenciamento de indicadores comerciais

Abstract

This work described the development of a commercial indicator management system designed to enhance the analysis and tracking of business goals, with an emphasis on the financial sector. The system, a web application, enabled the recording, monitoring, and analysis of sales, cancellations, and service interactions in real time, providing a solid foundation for strategic decision-making. Key features included monthly report generation, goal progress visualization, and categorization of service interactions. Developed with technologies such as Laravel, PHP, HTML, CSS, and MySQL, the system was designed to be responsive and intuitive, facilitating data integration from various company departments. The preliminary evaluation of the system indicated that it provided a clear view of goal achievement and improved efficiency in managing commercial operations and resource allocation. Based on the results obtained, the system proved to be promising for optimizing organizational performance.